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Fueled collective

FUELED COLLECTIVE (“App Store” Exhibition by Evan Desmond Yee)

 

Unexpectedly time ago I had been contacted, with my exciting amazement, by The Fueled Collective. I’ve not been lucky enough to go and see concretely the hot location of this NewYork based app development firm, founded by Rameet Chawla ex risk assessor who worked with Merrill Linch and Goldman Sachs, considered as one of the top workspaces, that houses 35 of the most exciting startups, in the City. Located in SoHo on 568 Broadway, on the 11th floor of the Prince Street building, they invite most disruptive and creative minds to help to built a community and create beautiful things. Business insider and Buzzfeed among major publications have called them “the coolest NYC workspace we’ve ever seen.”   Fueled Collective

In the old library style meeting or in milky futuristic rooms was carried the exhibition of californian born New York based artist Evan Desmond Yee initially intitled App Store” and later “Start Up”

You can read that “The Fueled Collective is a 18,000 square foot co-working office space in New York City’s posh SoHo neighborhood. The Collective was started byRameet Chawla and Ryan Matzner as a new business to complement the company’s lucrative app development firm, Fueled. Chawla has been involved with the tech industry since 2004. His primary company, Fueled, makes gorgeous apps for heavyweight companies like Porsche, Ducati, Proctor & Gamble, Hallmark, and the Chicago Bulls, to name a few. The Collective is a place where his company can work alongside like-minded startups to further collaboration and community. He spared no expense designing and hand-crafting many of The Collective’s staple pieces.”

http://www.businessinsider.com/fueled-office-tour-2013-6?IR=T

For the exhibition the 24-year-old multimedia artist Evan Yee creates a fake Apple Store – an installation with a technological critique as principal focus observing the perceptive changes in the individual’s relationship to humanity and future – filled with crazy, Dystopian Tech; inspired by the two novels absolutely dystopian Aldous Huxley’s “The new world” and Kurt Vonnegut “Player’s piano”.  

https://collectively.org/en/article/start-up-cult-technology-art/

Yee says to Alex BrookLynn of Collectively.org about this exhibition “I also had to do a ton of research on what tech is new, what trends are hot, what stupid apps are people buying. It’s also a satire on myself as the average consumer.” Originally he called his exhibition “The App Store”, but he changed it to “Start Up” because it felt like a title that also means the beginning. It’s indicative of the whole tech industry and how there are all these people working and creating for the convenience of the future. 

http://www.evandesmondyee.com

The friends of Fueled Collective in Manhattan invited me to get some words and image about them and their activities. I’m incredibly greatful for that!Actually it comes to mind, at least personally, these guys are really great and innovative, in short, it’s a kind of people who always look beyond!”

Take a look and Enjoy!

Our own existence - the daily life scanned in front of a book sitting in the cafe, at work, in bed, immersed among the people - we legitimize to think about it (through the baptism of the brand) as a real performanceHere’s what happens overseas. Sometimes they fail to do great things because they tend to blend concepts and words, thoughts and approaches, methods and experiences diametrically opposed. What could be more beautiful and unsettling to have a giant lollipop with shimmering rainbow colors on the low table in front of you as you read? Even with a classical setting: dark leather sofas, bookcases that seem derived from fruit boxes or various tools, candies in transparent bowls that they know of grandparents and ancient knowledge of home.

The technologies are suddenly animated, just as the man is gradually displaying a range of virtues that have less and less to do with Eros & Thanatos and what we call Mystery. As if everything must still be flat-spotted on a screen so that it is taken for reality.

 

 

Fallen Cloud, Photo by SoHo Studio

Fallen Cloud, Photo by SoAM Studio

Art-Gallery-intro, Photo by SoHo Studio

Art-Gallery-intro, Photo by SoAM Studio

 

 

 

 

 

 

 

Fallen Cloud (") Photo by SoAM Studio

Fallen Cloud (“) Photo by SoAM Studio

 

iFlip, Photo by SoAM studio

iFlip, Photo by SoAM studio

 

 

 

 

 

 

 

 

Extremely intense is the dialectic Ancient / Futuristic. It must be said that playing with words you get to play with the concepts and then you can conceive objects, maybe existing, of which it is assumed they depend too much.

The Hourglass, as a cover of the iPhone, ever so well apt and virtuous interpretation is like a direct, clear and ancestral symbol of the passing time; It’s immediately imprinted in the consciousness of the users of mobiles; It’s cool! visually the phone with the coat of arms of the hourglass is furthermore a goal of marketing to captivate consumers).

THE BRANDS ARE NEW GODS-TOTEM

Indeed you can get an idea about a likely, very distant future of iPhone – in order of million years… As you can see the iPhone is preserved in the middle of this prismatic structure like a resistant building: there’s a section of plastic resin that could be represent our present, and the others sited above and beneath can be considered as the past and the future of technology. It depends on how it is perceived by observers.

 
iPhossil, Photo by SoAM Studio

iPhossil, Photo by SoAM Studio

iPhossil (2), Photo by SoAM Studio

iPhossil (2), Photo by SoAM Studio

Replica (Qr code), Photo by SoAM Studio

Replica (Qr code), Photo by SoAM Studio

 

Kaleidogram-3, Photo by SoAM Studio

Kaleidogram-3, Photo by SoAM Studio

 

Nocuous-Rfit; Photo by SoAM Studio

Nocuous-Rfit; Photo by SoAM Studio

 

 

 

 

 

 

*Skype*, Photo by SoAM Studio

*Skype*, Photo by SoAM Studio

 

“He assembled the Nocuous with cardboard and duct tape before casting the work in solid aluminum. But it’s really the function of this artwork rather than its aesthetics that gives the art its value. To unlock the glory of the Nocuous Rift, slide two iPhones vertically into the goggles, one for each eye slot. When they are in place, you can experience a virtual reality simulation as you would with any other purposed for it. Yee gave me a fascinating analogy that it’s essentially how 3D glasses work to change depth perception and create a sense of realism in movie theaters, going on into the specifics of how the eyes work with the mechanism. It might look like bruised aluminum and you might wear it similar to how you might wear a catcher’s mask, making it brutish at first glance, but I assure you that its true beauty can only be perceived when you try it on”.

 

 

PinWheelofDeath, Photo by SoAM Studio

PinWheelofDeath, Photo by SoAM Studio

 “Yee explains that the mechanism behind his works of art are actually quite simple: there is one encompassing source of lighting behind the cover that gives the gives the flush of colors its life. Spinning blades continuously rotate in front of it like propellers in an engine, giving users the final impression that the icon is alive and running.”

 

 

 

 

What’s more intellectually stimulating to decontextualize?, or to show symbols on supportsconceptually opposed or even anachronistic” such as the brand of Skype, conceived and used on screen LCD dissipates remains of eternity / but roughly painted on wood instead becomes its raw and pure archetype. The QR codes that is not visible on the side of any product to sell, even a work of art, but on a frame picture not just of today, or finally to have a stroke of genius to apply a kaleidoscope on the iPhone?

How to represent the evolution of communication from ancient times to the present day? It’s easy, welding good a pigeon (symbol of the “journey” that was a thought written on paper affixed to the leg of the bird) on top of a drone (symbol contemporary communication of thoughts and of products but also of free time) using sticks and string then cast in solid bronze. With this little genial trick Desmond binds together past and future!

 

iFlip (2), Phto by SoAM Studio

iFlip (2), Phto by SoAM Studio

 

 

 

 


 

 

These were only some mentions about the activity of Fueled Collective. It’s a precious space, full of stimulating minds, where technique and heart give life to surprising all one, an omniscient&omnivore experience that exudes a real sense of community and creative energy.

Art-Gallery-conclusion. jpg (from Left: Evan Desmond Yee; the co-founder Ryan Metzner and founder Rameet Chawla)

Art-Gallery-conclusion. jpg (from left: Evan Desmond Yee; Ryan Metzner and Rameet Chawla, founders of FUELED)

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